I studied BA (Hons) Fashion Design at Nottingham Trent University between 1996 and 1999. After 12 years of working in London as a designer and a move down to Brighton, prompted a return to painting and designing original textile artworks. My time working as a fashion designer had me travelling globally and the variety of cultures I experienced has a strong influence on my designs. The use of textile print, embroidery, embellishment and hand painted techniques.

My designs start with an original painting. I use a combination of painting with mono printing and free motion embroidery. Inspired by the beautiful scenery in Sussex, I start with the use of colour within the landscapes and seascapes. I capture the moment by taking photographs or sketching the changing of the seasons and the colours. Foraging and beach combing for pebbles, seed heads and grasses, I use these finds for the mono printing and to inspire the embroidery detail within the designs. I paint directly onto fabric, working with colours and shapes using fabric paints and dyes. The free motion embroidery is inspired by nature; the relationship between the landscape, colour, and the native flora.

Once I have produced the original painting, I translate these artworks into fabric print designs, which I digitally print onto natural fabrics like cotton and linen, using UK printers. I also use my designs for mugs, coasters and placemats, using the highest quality so the original textures and stitches from the artwork can be seen. All my products are printed in small quantities and are exclusive to Freyelli Designs, using only UK printers.

I work from my home studio in Brighton where I paint and design full time, hand making much of the lampshades, cushions and lanterns in small quantities as well as personal commission.

Alongside my design work I also create large original paintings which I sell through local galleries and at exhibitions around Sussex and London. You can view my artwork on my sister website www.elliehipkinart.com

If you are interested in stocking Freyelli Designs please contact me for more information on hello@freyellidesigns.com